The power of social media has grown at an alarming rate over the past few years. It is becoming easier and easier for anyone to spread any information to almost anyone in the world. Many people use the Internet and social media as outlets to express anger as well as thoughts and ideas. When it comes to disgruntled employees however, this can become a serious matter that can possibly hurt a company.
I came across an article about a situation in which a former employee of the restaurant Florindo's posted on Facebook that he had been a chef at the restaurant and had disregarded customers' requests for gluten-free meals. Because of this post, angry customers began posting negative reviews of the restaurant on the internet and it is said that it will most likely cause considerable damage to Florindo's.
Business owners can take action through several review sites by verifying their business with the site and by signing up with Google alerts that will let owners know whenever their company's name comes up on the Internet.
At this point, there is no real way to completely prevent former employees from bashing their employers on their personal social media sites. The real action that can be taken is to stay on top of your company's online reputation so if something comes up, you can be prepared to deal with it and save your company's reputation. Regardless if a claim is true or not, it can hurt your company when it is put out on the Internet.
Source: http://www.postindependent.com/article/20110406/VALLEYNEWS/110409941/1083&ParentProfile=1074
- Lauren Cochrane
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