The New Wave of Advertisers

With the age of tivo, people are not longer sitting in their homes watching television.  They are streaming all of their shows on the Internet.  Brands took notice to this and started posting ads online.  Now people are too busy watch programs over the computer.  Mobile is the new window for advertisers.  But with the monitor being so small, the ads will get lost on the pages.

Advertisers have been using social media as a new tool to promote their brand.  They are creating Facebook and Twitter accounts to post promotions.  You can also get promo codes on Foursquare.  Actually, with the use of Four Square, advertisers can use the public as virtual billboards.  When a person enters your store and promos the brand, they collect points for future rewards.  In exchange, you get free promotion from them to all of their friends.  QR Codes are definitely coming into the social media trend.  It allows non-Internet forms of advertisement to compete in the online world.

The biggest trend that social media is going to see in 2011 is the wave of new forms of advertisements.  Times are changing and in order for a brand to survive, it must enter the new wave of social media.

~ Michelle Martinez