From Facebook to Foursquare, social media is becoming the hottest trend since boyfriend jeans and sweater dresses. Everyone and their mother (literally) are using social media for everyday tasks, business ventures, and even for personal satisfaction. I have recently just come to the realization how social media users are becoming more and more engaged in social media tools that showcase and identify precise locations and continue to have more tools that benefit the user. CBS released there are a few other services in the same mix that are certainly worth watching. CBS recently released their entertainment check-in service, T.V.com Relay. It’s a browser-based mobile app for most smart phones that allows users to check-in to live television shows and follows the same TV guide-style format that Philo employs. It seems as if the entire world is posting exactly where they are what they’re doing, watching, eating, smoking, listening to, etc. Well, at least missing people will be easier to find I guess?
Another hot and heavy trend of 2011 for brands and companies is sponsored blogging. Throughout the past 5 years, society has become heavily influenced by bloggers like Perez Hilton, BrianBoy, and Rumi Neely of Fashiontoast. Advertisers and marketers understand the importance and link between what societies want from the media, and bloggers are starting to become the fuel to this flame. Advertisers are going to give their audience what they want, and that means a connection to celebrity and public figures that are naturally persuasive.
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