Tuesday, March 1, 2011

More Social Media Trends in 2011?

Yes, as if we didn't have enough social media tools out right now there will be a whole new tools for social media trends in this year if 2010 belonged to Foursquare and its playful, competitive and sometimes addicting ecosystem of badges, mayorships and specials, it's likely that Facebook will rain on Foursquare's parade in 2011. With tons of data and the architecture behind Facebook's response to Foursquare, Facebook is well positioned to actually make location based services useful to business. So can Facebook 'wipe' out Foursquare?
 It probably won't but the usage of checking in on Facebook has been successful these past 2 months or so. Although some people haven't really caught onto it or are skeptical about it I feel like foursquare will still be around.






QR codes are making a huge impact onto the social media scene. A lot of places,brands, invites, products, etc... have been labeled with this QR codes that notify the consumer more about whatever the thing is they're scanning. Since interning at the fashion pr firm these past two months the invites for fashion week which was three weeks ago that we did had a QR code on the back of the invite. This was to prevent fraud check ins to the show and also to track who was there and give a count of the total guests in attendance. Magazines, beauty products, resturants,stores and much more have this scanner code to promote whatever it is they want the consumer to know. If you have a smart phone there is an application that allows you to scan this and direct you online to the products website.

I have run out of time but i will post more later . Sorry ; )

-John

1 comment:

  1. I'll be curious to hear the results of your agency using Foursquare for promoting its clients activities at Fashion Week and for controlling gate crashers.

    Yeah, I think foursquare has a bright future. The young founders, Dennis Crowley and Naveen Selvadurai, were interviewed this past weekend on CNN on Fareed Zakaria's special on returning America to greatness. He deliberately chose to interview CEOs from a "start up" in the the dynamic social media arena. Check out foursquare's job listings!

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